What I believe

Digital communication is at its best when it’s rooted in a meaningful mission, developed through storytelling, and reaching the right audience.

What I do

I help define the purpose and goals of technology and innovation within arts or cultural organizations, then develop plans and strategies for implementation. I believe in identifying, studying, and analyzing metrics in order to engage and grow online audiences.

Top that off with well-rounded experience in graphic design, content creation, digital marketing, website analytics and optimization, email marketing, customer service, ticket sales operations, and arts marketing.

Digital communication

Graphic design

Social media marketing

Marketing

Content strategy

Branding

Lately I’ve been working on

Paying it forward

Signature Theatre

Using pandemic donation behavior data to develop and project a new way of giving while enjoying theatergoing, seeing a150%+ increase in ticket add-on donations.

Conscious branding for justice entities

Like fire, like water

For people and entities with goals rooted in justice, anti-racism and anti-capitalism come hand in hand, and necessitates a shift—away from an income-driven marketing and toward community engagement and mutual aid.

Other things I’ve worked on

Theater is for millennials too

Playwrights Horizons, Young Membership Program

Study and analyze young theatergoer behavior, increase engagement and young audience base, and develop an gamified system for engagement.

A more accessible theater

Playwrights Horizons, digital communications

Improve accessibility communications for theater, from buying tickets to arriving at the theater, and create a video guide summarizing accessibility services.